This is a good place to start. Why?

Simon Sinek wrote the book, Start with Why, underscoring how important it is to know why you are undertaking any endeavor. In the case of an organization, Start with Why makes it clear that understanding and communicating why you (the organization) exist and why you do what you do is paramount to your organization’s success.

This is also a great way to start a new blog. After all, why would you want to read a blog if you don’t have a pretty good idea why the author is publishing in the first place?

I will have more to say about this, but for now, this is a hint of what’s to come. It is here just in case you arrived before the site is really ready for publishing.